Digital Marketing PartnersExperts in Lead Generation
Working with growth-minded businesses to ensure that marketing strategy aligns with sales. We produce predictable, scalable, and profitable leads.
To ensure success we also take accountability for the necessary landing pages, creative, analytics and CRM integrations.
LEADS LAND
IN YOUR CRM,
NOT IN A REPORT
Built like an in-house team, priced like an agency.
| Traditional agency | Qualified Leads |
|---|---|
| 20 to 80 clients per marketer | 2 to 6 |
| Ads only | Ads, landing pages, creative, CRM & integrations |
| Marketing jargon | Business English |
| Juniors, offshore | A dedicated senior marketer |
| 5 to 40% of your ad spend | 0% |
Six disciplines. One team. No handovers.
Each one is owned by a senior specialist carrying two to six clients, not twenty. Select a discipline to see how we run it.
One senior specialist owns the whole account across every campaign type. Budgets follow the qualified lead, not the click, and every campaign feeds straight into your CRM so you can see cost per booked call, not just cost per conversion.
We run video and static creative across the platforms that actually reach your buyer, and cut the ones that only reach a dashboard. No handoffs between a creative team, a media buyer and an analytics vendor, one team owns the outcome end to end.
Pillar pages, technical fixes and local visibility built to earn intent-led traffic that converts. We build the depth search engines reward, not thin pages that read like everyone else's.
Generative Engine Optimisation is how you earn the citation. We structure content so models cite you, not your competitor. We measure success by how often you appear in answers, not clicks.
When a landing page or paid ad needs a new angle, we don't wait on someone else's schedule. We use AI tools to speed up production, but every hook and script is written and reviewed in-house.
We build out your CRM end to end, HubSpot, Salesforce or whatever you run, workflows, lead scoring and closed-loop attribution, so every campaign traces straight back to the revenue it produced, not just the form fill.
Book a complimentary
strategy call.
Fifteen minutes. We will tell you where your pipeline leaks before you spend a cent with us.
Free Strategy CallProven Lead Generation
Our team specialises in generating not just leads, but qualified leads, and have done so in the following industries:
In their words.
“We’ve been able to produce 500 leads for our Masters of Community Action and Social Impact program [in 2 months].”
Liam MundayKaitiaki / CEO, Ako Mātātupu
“Qualified Leads… they actually delivered qualified deals. That’s the difference.”
Caleb PiriniSales Manager, WaterFlow
“Once we went over to Qualified Leads we were getting hundreds of leads a month. At that point I had to scale the sales team.”
Todd MillardCEO, Crossvale
Ask any agency these questions. Including us.
Bring them to your next agency meeting, then bring them to ours. We'll answer every one of them on the call.
Are they a senior digital marketer, or is it going to be delegated offshore?
Even worse, will it be delegated to a junior that knows nothing about your business?
Make sure that your campaigns are being managed by a senior digital marketer that has a detailed knowledge of your business, your customers, your unique selling points, your sales process and (most importantly) your goals.
Most digital marketers come from e-commerce or brand awareness and treat lead generation as an afterthought.
Is the company you’re considering a “jack of all trades, master of none”?
In today’s competitive landscape, you will lose out if you try to compete with specialist lead generation marketers with a “part-timer.”
Most digital marketing agencies will run a bait-and-switch from a smooth-talking salesperson to an underwhelming account manager.
If you don’t get to meet and assess your account manager before you sign, there’s probably a reason.
So be sure to insist that your eventual account manager is involved in the early conversations and strategic proposal, after all, they’re the ones responsible for delivering it.
Simply ask, “how many other accounts does my account manager handle?” and do the math.
Is that enough of a focus to understand your business and achieve the results you need?
If not, your campaigns will always underperform.
Ads will be sent to pages not designed for conversion. To use an analogy, you’ll end up paying for “shoppers wanting toys” and end up dropping them in the middle of a huge mall, hopeful that they’ll find their way to the eventual “toy store” they need.
On top of the low conversion rates, you’ll also find yourself in a never ending blame game whereby the marketer will shift the blame to your website. That will likely result in unforeseen costs and time delays as your website developer will have to fix issues that would not have been relevant if the marketer took ownership themselves over the landing page.
Same as above.
Creative should be constantly iterated and aligned with the ads, landing pages and messaging.
If the company doesn’t take ownership of creative, progress will be slow and coordination will be painful.
This can get expensive and cause major delays if it has to go through a third party.
A good digital marketer will own this as tracking and integrations are essential for campaign success. They know that to get the right type of leads, they need visibility over how leads progress through the CRM.
The answer is not “leads”.
The answer is (and should always be) “qualified leads that result in sales”.
For bonus points, a good digital marketer will take the time to understand your product financials and ensure that the strategy can achieve a good return on investment.
This is something Qualified Leads prides itself on, with every proposed strategy including a dynamic ROI model. This allows both parties to make an informed decision as to whether to proceed.
Pick a time that works for you.
Grab a free fifteen-minute strategy session. We’ll show you where your pipeline leaks — no cost, no obligation.